A graphic designer by trade, inventor by observation, and entrepreneur by hard work… Susan Bee Walker is owner and designer at Susan Bee Goods and inventor of Peepsnake® The Smart Phone Scarf.
Fall 2010, juggling phone, keys, and lip balm on a soccer field, I was trying to take a picture of my four-year old playing in his first game. I dropped everything in the MUD!! I thought “There’s gotta be a better way.”– I didn’t want to lug a purse around the soccer field; or worry about dropping, losing, or leaving my phone behind; and avoid dragging my phone in and out of pants or jacket pockets but be hands-free. I wanted accessibility, security, and convenience. Doesn’t everyone?
Moving along raising and organizing kids, and devoted to my iPhone to keep it all going, I started altering my accessories to fit my own dirt-free needs. Serendipitously, my husband said, “You do realize this is how new products are born? If you have a problem, chances are other people share the same problem.”
After thousands of hours of research, development, and bootstrapping… the patented Peepsnake® launched in Fall 2012. The Smart Phone Scarf secures a very important and jolly fan supporter just in time for the holiday season!
After enjoying six years of amazing press shoutouts, selling live on-air QVC, and being invited to be an Amazon Prime distributor, Peepsnake graduated to college in Fall 2018 with a licensing deal! Update: The inventor’s dream… I received my first royalty check!
What am I doing next? I’m creating, designing, marketing, and moving your business ideas forward.